The Consumer Playbook gives you a roadmap for dealing with challenging consumer issues. In this blog, you are going to see more stories about how to be an effective consumer. Some of the issues are big; some are small. But all stories are true and will give you the tools to be heard in a difficult consumer world. For today, I’m the star of this show. But you’ll also see a cast of characters—husband, Howard; son, Cory; daughter, Tracy; son-in-law Jonah; as well as friends and more family. Not to mention the sometimes stellar and sometimes scraggly cast of characters on the business end of the issues. Feel free to use the techniques and to let me know how they work for you.