THE POWER OF THE SPOKEN WORD

Emails, emails, emails!! Texts, tweets, automated calls. Where is the human touch in our world anymore? Okay, I know that I live in the past and need to be more current, but sometimes, old fashioned interaction does more than a boatload of virtual interactions can do.

What do I mean with all of this ranting? 

Howard and I were in a casual restaurant, enjoying a break from a long week. When the server brought our check, she asked if we knew about new upcoming menu items. I thought about that for a moment. I had a vague recollection of an onslaught of recent emails from the restaurant, and had read the few words that I could see without opening the emails before I deleted them. The answer was a tepid “Maybe, but not really."

“Maybe”, I said, “We’ve received a lot of emails, but we really haven’t looked at them”. 

The server smiled. And she said, “We do send out a lot of emails, but we're finding that not all of our customers are reading them. So, we thought that it would be a good idea to tell people about it.”

Great idea! Why?

1) Just because you send out emails doesn’t mean that people read them.
2) Many people, like me, are on email overload
3) Telling someone something has a more personal touch, and you can alter your tone to   add impact.
4) Human to human interaction is a good thing. Remember that people are real, and not just remote concepts.

So, now we know about the new menu items, and we’re going back, specifically to try them. All because of a few spoken words. I guess that you could say that this mouth to ear resuscitation probably brought more business in the door.

DON’T  UNDERESTIMATE THE POWER OF WORD OF MOUTH AND REAL INTERACTION